How Can White Space Analysis Help You In Finding Opportunities?

A white-space analysis is one of the essential methods for strategic innovation and usually follows initial patent landscaping. It consists of identifying a white space gap within a sector and considering how the gap could be filled. These analysis are done as a prerequisite to determining where a possible invention may be generated. They are also done by making a strategy that identifies a market that may be exploited. A comprehensive study of patents in your field or any others you may be involved in is a way to help you understand the future and recent trends and explore possible lucrative business opportunities.

This is the basis for many companies determining whether to research and develop a new invention. Before they can go through with pouring time, resources, and money into a new invention, they first require to know at an early stage whether they will benefit from their attempt or be sued by another company after they have initiated the product or technology.

White Space Analysis Process

The white space analysis process starts with searching for what has already been done and making extrapolations and creating ideas to find out what else can be done within a market. On the other hand, if you already have an idea in mind, you must scour literature, art, and the market to see if it has been done before progressing your idea into an invention.

Once you believe you have found a gap, you must perform a targeted search looking for patents in databases or other forms of relevant knowledge around the patent you’re planning to file. This is done to resolve if it is actually a white space or is already heavily occupied with similar patents. There are various processes for finding a white space (depending on what your intentions are).

Why Choose Ingenious e-Brain?

The white-space analysis allows you to see that few areas are more densely populated with patents than others by focusing on the broad map of intellectual property (IP). 

Ingenious e-Brain will help companies with existing R&D departments or companies planning at strategically filing IP for competition blocking, developing groundbreaking products and technologies, and actively enforcing IP properly conduct a white-space analysis. By executing an in-depth analysis, you will diversify your patent and your general IP portfolio while increasing a company’s valuation. It will better protect intangible assets and identify previously unknown intangible assets in a company.

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